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In 2019, proctor and gamble, maker of consumer goods like tide and gain, spent $10.7 billion on. Web top 5 smart market segmentation methods 1. Demographic segmentation is one of the simple, common methods of market segmentation. Web market segmentation is when a business splits potential customers into groups based on shared characteristics. In 2019, proctor and gamble, maker of consumer goods like tide and gain, spent $10.7 billion on. Table of contents defining market segmentation 5 types of market segmentation 1. Web benefits of market segmentation. Web types of market segmentation demographic segmentation.